Marketer, operator, recovering growth-hacker. Brings on the people who actually run the campaigns — guests, experts, and the team — and asks the questions the case study left out.
I'm Vanhishikha, founder of Contensify. I've spent 14 years in startup marketing, and 12+ of them running an agency built around one of the most misunderstood tactics out there: content marketing and SEO. I've seen what works, what's hype, and what's just bullshit with a nice deck. This show is where I say which is which.
If a sponsor's tactic is bullshit, it gets stamped like everyone else's.
Numbers, experiments and real campaigns — not screenshots of someone's revenue.
As long as we say exactly what it depends on.
"When everyone has access to the same tools, follows the same playbooks, and publishes at the same pace, the advantage doesn't come from doing more. It comes from building something harder to copy."
A no-fluff playbook for building content, search visibility, and a brand that gets harder to compete with — for founders, marketers, and anyone building a brand that lasts.
More of a reader than a listener? Get the book here.
Get the book on Amazon →Be first to hear episode one. Then one email per episode: what works, what's bullshit, and the one thing worth stealing.
A podcast that keeps the strategies that work and calls out the bullshit that doesn't. Sometimes solo. Sometimes with a guest, an expert, or whoever's in the office.
We take one tactic per episode, pull it apart with the people who've actually run it, and stamp a verdict on it.
▶ COMING SOONEpisode one is in the edit SOONEach episode takes a single strategy, hack, or "growth secret" and pulls it apart — the evidence, the war stories, the fine print. Then we stamp it.
We're recording now. Subscribe and you'll hear episode one before it hits the feed.
Get notified at launchA living index of marketing advice, rated from 0 (solid) to 100 (pure bullshit).
Open the index →A new episode every other week, once we launch.
The first batch of episodes is being recorded. Every one gets a verdict: Works, Bullshit, or It Depends.
Get notified at launchEvery tactic, hack and "growth secret" we've covered, scored from 0 (solid strategy) to 100 (pure bullshit). Updated with each episode.
Marketer, operator, recovering growth-hacker. Brings on the people who actually run the campaigns — guests, experts, and the team — and asks the questions the case study left out.
I'm Vanhishikha, founder of Contensify. I've spent 14 years in startup marketing, and 12+ of them running an agency built around one of the most misunderstood tactics out there: content marketing and SEO. I've seen what works, what's hype, and what's just bullshit with a nice deck. This show is where I say which is which.
If a sponsor's tactic is bullshit, it gets stamped like everyone else's.
Numbers, experiments and real campaigns — not screenshots of someone's revenue.
As long as we say exactly what it depends on.
"When everyone has access to the same tools, follows the same playbooks, and publishes at the same pace, the advantage doesn't come from doing more. It comes from building something harder to copy."
A no-fluff playbook for building content, search visibility, and a brand that gets harder to compete with — for founders, marketers, and anyone building a brand that lasts.
More of a reader than a listener? Get the book here.
Get the book on Amazon →We're looking for people who've actually run the thing — founders, operators, specialists, and are happy to defend it (or confess it didn't work).
Be first to hear episode one. Then one email per episode: what works, what's bullshit, and the one thing worth stealing.