The Strategy & the Bullshit Podcast

The Bullshit Meter

Every tactic, hack and "growth secret" we've covered, scored from 0 (solid strategy) to 100 (pure bullshit). Updated with each episode.

0 · SOLID50 · IT DEPENDS100 · BULLSHIT
Publishing 100 AI blogs a month Fast to publish, fast to get ignored. By Google and by readers.
94 BULLSHIT
Episode coming up
Going viral as a growth plan Spikes followers, rarely pipeline.
92 BULLSHIT
Episode coming up
llms.txt as a GEO strategy A text file is not a visibility plan.
86 BULLSHIT
Episode coming up
"SEO is dead" Said every year since 2009. Demand didn't go anywhere.
83 BULLSHIT
Episode coming up
Copying top brands' playbooks Survivorship bias with a nice deck.
81 BULLSHIT
Episode coming up
Buying backlinks in bulk Cheap links, expensive cleanup.
79 BULLSHIT
Episode coming up
Keyword density targets Nobody, human or machine, is counting.
77 BULLSHIT
Episode coming up
Gated ebooks Lots of fake emails, very little intent.
74 BULLSHIT
Episode coming up
Content calendars without a POV Consistency is not the same as being worth reading.
70 BULLSHIT
Episode coming up
Posting 3× a day Volume without a point of view.
68 BULLSHIT
Episode coming up
Prompt-stuffing pages for AI answers LLMs cite sources people trust, not keyword soup.
63 BULLSHIT
Episode coming up
Programmatic SEO Brilliant with real data behind it. Spam without.
55 IT DEPENDS
Episode coming up
Brand podcasts Great with patience and a niche. Painful without.
50 IT DEPENDS
Episode coming up
Founder-led LinkedIn Works if the founder has something to say.
44 IT DEPENDS
Episode coming up
Topic clusters Useful structure — if each page earns its place.
34 IT DEPENDS
Episode coming up
Getting mentioned on Reddit & forums Where AI answers and buyers both go to check you.
26 WORKS
Episode coming up
Refreshing old content Your best pages, made better, beat ten new ones.
18 WORKS
Episode coming up
Original research & data The thing everyone links to and every LLM quotes.
11 WORKS
Episode coming up
Intent-led SEO Boring. Effective. Still.
9 WORKS
Episode coming up

The verdicts, in your inbox.

Be first to hear episode one. Then one email per episode: what works, what's bullshit, and the one thing worth stealing.

The Strategy & the Bullshit Podcast

Every marketing tactic, stress-tested out loud.

A podcast that keeps the strategies that work and calls out the bullshit that doesn't. Sometimes solo. Sometimes with a guest, an expert, or whoever's in the office.

ON THE METER
Every founder needs a personal brand.
IT DEPENDS
FIRST UP
"Just go viral" is not a strategy.
BULLSHIT
FIRST UP
Boring SEO still prints money.
WORKS
ON THE METER
Publishing AI content at scale for search visibility.
BULLSHIT
ON THE METER
Building backlinks still moves rankings.
IT DEPENDS
"Post 3× a day for growth" — really?
Is "authenticity" just a content calendar now?
WHAT WORKS
Strategy
The tactics with receipts. Proven, repeatable, worth the budget.
WHAT DOESN'T
& Bullshit
The hacks that look great on LinkedIn and die on a spreadsheet.
A MARKETING
podcastNO FLUFF

We take one tactic per episode, pull it apart with the people who've actually run it, and stamp a verdict on it.

▶ COMING SOONEpisode one is in the edit SOON

One tactic. One conversation. One verdict.

Each episode takes a single strategy, hack, or "growth secret" and pulls it apart — the evidence, the war stories, the fine print. Then we stamp it.

WORKS Proven, repeatable, worth your budget. We'll tell you how.
BULLSHIT Sounds great on LinkedIn. Falls apart on a spreadsheet.
IT DEPENDS Works for some businesses, wrecks others. We'll say which.

Episodes

COMING SOON
The first episodes are in the edit.

We're recording now. Subscribe and you'll hear episode one before it hits the feed.

Get notified at launch
THE BULLSHIT METER

Every tactic we've touched, scored.

A living index of marketing advice, rated from 0 (solid) to 100 (pure bullshit).

Open the index →
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WHO'S TALKING
Meet the professional skeptics →
BE A GUEST
Got a tactic to defend — or debunk? →

All episodes

A new episode every other week, once we launch.

COMING SOON
Nothing to stamp yet. Give us a minute.

The first batch of episodes is being recorded. Every one gets a verdict: Works, Bullshit, or It Depends.

Get notified at launch

The Bullshit Meter

Every tactic, hack and "growth secret" we've covered, scored from 0 (solid strategy) to 100 (pure bullshit). Updated with each episode.

0 · SOLID50 · IT DEPENDS100 · BULLSHIT
{{ t.name }} {{ t.note }}
{{ t.score }} {{ t.verdict }}
Debated in Ep. {{ t.ep }} → Episode coming up

We've run the bad tactics. So you don't have to.

Vanhishikha
Professional skeptic
YOUR HOST

Vanhishikha

Founder, Contensify

Marketer, operator, recovering growth-hacker. Brings on the people who actually run the campaigns — guests, experts, and the team — and asks the questions the case study left out.

ABOUT ME

I'm Vanhishikha, founder of Contensify. I've spent 14 years in startup marketing, and 12+ of them running an agency built around one of the most misunderstood tactics out there: content marketing and SEO. I've seen what works, what's hype, and what's just bullshit with a nice deck. This show is where I say which is which.

No sponsored verdicts.

If a sponsor's tactic is bullshit, it gets stamped like everyone else's.

Receipts over vibes.

Numbers, experiments and real campaigns — not screenshots of someone's revenue.

"It depends" is allowed.

As long as we say exactly what it depends on.

My receipts include working with the likes of…

See all clients →
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I got so tired of the growth hacks and lying on the internet that I wrote a book about it.

Bullsh*t Doesn't Build Moats — book cover
BULLSH*T DOESN'T BUILD MOATS
"When everyone has access to the same tools, follows the same playbooks, and publishes at the same pace, the advantage doesn't come from doing more. It comes from building something harder to copy."

A no-fluff playbook for building content, search visibility, and a brand that gets harder to compete with — for founders, marketers, and anyone building a brand that lasts.

More of a reader than a listener? Get the book here.

Get the book on Amazon →

Come on the show. Bring receipts.

We're looking for people who've actually run the thing — founders, operators, specialists, and are happy to defend it (or confess it didn't work).

01Pitch one tactic, not your company.
02We reply within two weeks — yes or no.
0345-minute recording, remote. You see the verdict before it's published.
Your take
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PITCH RECEIVED
Thanks. We'll stamp it within two weeks.
Meanwhile, check the Bullshit Meter →

The verdicts, in your inbox.

Be first to hear episode one. Then one email per episode: what works, what's bullshit, and the one thing worth stealing.

{{ errorMsg }}
You're in. Verdict: good decision.